The journal
Journal
Analysis, buying guides, and honest reads on the watch market. Data first, opinions clearly labelled as opinions, and never a claim we cannot back up.
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Rolex Submariner: why it is the default answer, and when it is the wrong one
Steel Submariners trade about 40 to 47% above retail in 2026. The gold model trades 12% below. Here is what makes the Submariner a…
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Retail, asking, sold: the three prices every watch buyer must separate
Most overpaying happens because buyers treat three different numbers as one. Here is how to tell them apart, and how to use each one…
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The watch market after the bubble: what 2022 to 2026 actually taught buyers
Secondary prices more than doubled, then fell hard. Here is what the data from 2022 to 2026 says, and the three lessons that should…
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Box and papers: how much do they add to a watch’s value?
Original box and papers add 10 to 30% to a modern luxury watch. Here is what a full set includes, why the papers matter…