Market Reports

One source says Patek Philippe rose 16%. Another says it fell. Both are right about what they measure. A guide to reading watch market data without being misled.

The Datejust is up about 20% since 2024. The Daytona is still a quarter below its peak. Transaction data shows Rolex families moving in opposite directions, and why that matters before you buy.

Exports fell for a second year, volumes fell faster than value, and Rolex now takes about a third of the market. Here is what the 2025 numbers mean for anyone buying a watch.

Tudor sells through 89% of listings in 90 days. Audemars Piguet manages 33%. We break down Q1 2026 liquidity data across 14 brands and what it means for anyone who may one day want to sell.

Secondary prices more than doubled, then fell hard. Here is what the data from 2022 to 2026 says, and the three lessons that should shape how you buy today.