The journal
Journal
Analysis, buying guides, and honest reads on the watch market. Data first, opinions clearly labelled as opinions, and never a claim we cannot back up.
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Omega in 2026: the second deepest market in watches
Omega sells more pre-owned watches than any brand except Rolex, at stable prices and without inflated premiums. A data-led look at why it is…
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Patek Philippe Nautilus 5711: anatomy of a four-times-retail watch
Retail was around $34,000. It trades for $113,600 to $147,700. We break down where the Nautilus 5711 premium comes from, how thin its market…
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Why watch price indices disagree, and how to read them properly
One source says Patek Philippe rose 16%. Another says it fell. Both are right about what they measure. A guide to reading watch market…
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Cartier and Tudor: the quiet winners of the 2026 watch market
The two most liquid big brands of 2026 are not the ones in the headlines. Here is why Cartier and Tudor combine fast sales…
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Rolex by family: what transaction prices show from 2024 to 2026
The Datejust is up about 20% since 2024. The Daytona is still a quarter below its peak. Transaction data shows Rolex families moving in…
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Swiss watch exports in 2025: what CHF 25.6 billion tells buyers
Exports fell for a second year, volumes fell faster than value, and Rolex now takes about a third of the market. Here is what…
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The liquidity league table: how fast luxury watch brands actually sell in 2026
Tudor sells through 89% of listings in 90 days. Audemars Piguet manages 33%. We break down Q1 2026 liquidity data across 14 brands and…
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The true cost of owning a luxury watch
The price tag is only the start. The dealer spread, servicing, and insurance all add up. Here is how to estimate what a watch…
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Before you buy pre-owned: a due diligence checklist that actually protects you
Fakes are only one risk. Mixed-part watches, stolen watches, and misdescribed condition cost buyers too. Here is a step-by-step checklist for any pre-owned purchase.